The target audience for I-Phone 7 would be 25-30 years age people in the society. The recent sluggishness may well persist, too, unless the company can begin to make strides in the vast enterprise market. Marketing strategies to survive in a recession. Threats · Android operating system is the most obvious threat for Apple. Product development: As mentioned above, Apple has to face huge amount of competition to maintain its position in the market. Apple did not launch any larger screen phone despite having invested in tablets. This led to a suggestion on the ban on his visit to Russia by a lawmaker in Russia, who is popular for having a strict and harsh approach to gay propaganda.
Still, it is attracted to China to get low-cost labor for its manufacturing. The tax professional did a bit of guesswork to analyze the source of revenues from its foreign operations. With Siri now you can use your voice to utilize the iPhone. Some problems were also observed in iPhone6 after its launch. Capacity to meet demand—production capacity, including excess available for growing demand. The growing menace of The increasing number of cyber crimes makes Apple systems vulnerable and less secure for consumers.
Weaknesses The iPad: The tablet line has probably been the biggest disappointment in recent years, failing to find a place in the hearts of Apple enthusiasts that already have an iPhone and a Mac. Domestic legal stress Apple is going under a legal stress in its homeland, America. It provides huge potential market for Apple to penetrate. Apple was founded in 1976 by Steve Wozniak and Steve Jobs who were both college dropouts Funding Universe, n. This brand advantage gives the I-phone an edge over the other smart-phones in the market. · Growing variety of the smartphones reduces the demand of the iPhone to a certain extent. This report will analyze the case of Apple Inc.
The Apple Watch: This is still a new product for Apple, so the jury remains out, to some degree. Processes · Apple has to improve its online and in-store delivery process to increase the satisfaction level of the customers. Place · Apple will also have to develop its presence in the rural areas to grab the unaffected market. Targeting: The market profile for new I-phone 7 will target both domestic and international customers. Pollution concern in China The manufacturing facilities in China are a growing concern for the company because of the pollution and environmental side effects. Defines the high —status lifestyle of an individualEveryone knows that Apple is the leading and premium brand in the world.
However, this has left a negative impact on its sales, as consumers have many options available other than Apple. Hence, the organization needs to focus on the promotional activity for increasing interest among customers. An iWatch is probable sometime this year, as well, likely followed by an iPad Air 2, an iPad Mini 3, an iPad Pro, new Macbooks, and an updated mobile operating system. Thank you for your help. It is proven that any company who wishes to earn well must innovate time to time.
Once Google Cuts out the Middle Man. Therefore, it eventually enhances the stress level of the employees. The company has to shell out more expenses in its manufacturing facilities. This study reveals the macro and that this company must consider to continue with its success. Use brand iPod as base in order to grow iPhone market. Current Marketing, analysis By analyzing the current market statistics, it can be assessed that the organization has been obtaining profits from each product section including Mac computer, iPod, I-Phone, I-Pad, and others.
Increasing labor cost in China Recent figures suggest China's labor costs are rising fast, which could be good news, and could be bad. Finally, the fact that the company is first to deliver in this arena of computer phones is one of its greatest strengths B. Weaknesses o Lack of Innovation no significant change There are many strengths to the new iPhone 7, but like with every great product there are a few weaknesses here and there. Social Factors Due to globalization, various factors have contributed and marked a massive impact on Apple like the rapid increase in the popularity and usage of the virtual world, present lifestyle etc. The uniqueness in its design gives the company a competitive advantage which reflects in their sales and revenues. This is why so many pre-order deliveries were pushed back to May or later. Apple products and services are priced in much higher level compared to competition and this is one of the main weaknesses associated with the brand.
It is an instant hit! But in tablet Apple Inc. Samsung has performed far better than Apple by launching its Samsung Galaxy Note in 2011 in place of Phablets. You either have one or know someone who does. In 2013, Strategy Analytics found that 88% of iPhone users would purchase another iPhone compared to 93% in 2012. Increase in costs of electricityDependability of Apple upon data centers and internet infrastructure makes it more susceptible to electricity rates.