An organization that has relied on rigid, formal styles of communication in the past may find it difficult to switch to more employee-directed, horizontal communication. Business and industry continued the age old tradition of the feudal system even after the industrial revolution. General manager's routine meeting with non-supervisory employees: In addition to production issues, these meetings should emphasize issues that involve pay and benefits, problems, complaints, rumors, and questions. Although upward communication is merited with many advantages it is not very easy to have a smooth upward flow due to following reasons: It is not very easy to have a smooth upward communication. Nonverbal signals can also signal when someone is lying; for example when being deceptive, vocal pitch often rises.
Lingering expectations from the old system can significantly inhibit the implementation of horizontal communication. Lack of trust between superiors and subordinates can cause the message to become distorted. A good example is the traditional annual report, which always carries the same type of information. By its very nature, mass communication addresses a vast, well spread out and heterogeneous group of people and, as such, special efforts will have to be mode to sustain their interest and achieve the desired response. It does not have to be intentional in order to carry meaning to another person. In many environments, there is a tendency for supervisors to overlook these important communications vehicles while under pressure to produce.
E-mail provides almost instantaneous communication around the world, and is often a quick, convenient way to communicate with others. For example, if the receiver is skeptical of technology, then someone sending a message supporting the purchase of new data processing equipment needs to shape it in a way that will overcome the perceptual blinders the receiver has to the subject. When interviewed by the national news media for insight into her success, one of the topics that became a primary focus was the challenge of communicating effectively. It travels through informal networks and quite often travels faster than the formal messages. This is generally called internal communication. For example, a member of a civic group might casually and confidentially pass on interesting information to a friend at a club, who later meets a subordinate of the first speaker at a weekend barbecue.
Mass Communication Mass communication is distinctive in view of its scale. It is called Single Strand Chain. There are four main types of communication flow within a business: downward communication, upward communication, horizontal communication and multi-directional communication. Downward Communication Communication that streams from employees at higher levels to those at lower levels in the organizational chain of command is referred to as downward communication. Advantages of diagonal communication: 1.
Definition of Downward Communication Downward communication can be defined as a transmission of information and messages from the top level executives to the low-level employees. It can take the form of oral communication — as face-to-face conversation, meetings, speeches, conferences, etc. If the receiver is a superior, then the format of the message might need to be more formal. Managers who are open to and encourage upward communication foster cooperation, gains support, and reduces frustration among their employees. One example of downward communication is a superior setting a deadline and creating targets for subordinates. It may provoke sudden unwanted and unexpected reactions from emotionally unstable people.
Another example of downward communication is a board of directors instructing management to take a specific action. Business depends on such anew communication paradigm pattern or model to ensure the success of business and the realization of even difficult objectives. The transparency aspect of downward communication makes employees lower down feel safe, increasing their loyalty levels to the organization in a multi-fold manner. Although communication barriers are inevitable, effective managers learn to adapt messages to counteract their impact. This might be a secretary, a mailroom clerk, a custodian, or a computer technician.
Upward communication flows from subordinate to superior, which helps in the increase in acceptance of management decision by the subordinates. Initially greater emphasis was directed at vertical organizational communication as compared to lateral communication but that is no longer the case. This may lead to unwanted politics in the office creating animosity in Employees towards their Managers. It is found in a democratic environment. Individuals communicate various pieces of information to internal and external business stakeholders. Grapevine communication is an informal, unofficial, horizontal channel of communication because generally peer groups participate in it.
For example, the perception that a large, windowed, corner office may signal prestige while a tiny, sterile cubicle may convey intentionally or unintentionally low status. In a business environment, format can help the receiver predict what will be in a message. Upward communication suffers from a number of practical limitations. The other elements of downward communication include: - - Directions to carry out a specific task. . So, it is not directive in nature. While managers need skill in all areas of communication, two areas, nonverbal communication and the corporate grapevine, are particularly relevant.